The Group’s long-term vision is to continue surprising customers with new concepts that set new precedents for each market and category.
Success among Dubai’s global audience – in a span of few years proved the world is ready for the Group’s new culinary concepts and adventures. Ready for new experiences, and ready for a new take on age-old tastes, traditions and hospitality.
For the first three years, AWJ plans to focus growth particularly in the MENA region, and specifically in the Gulf.
Eventually, traversing into a host of metropolitan cities across Western Europe; and setting up shops in North America.